Chanel's new headquarters isn't what you would expect
telegraph.co.ukluxury boutiques can sometimes intimidate passers-by, the new headquarters for 10 of the artisanal workshops owned by Chanel is designed to draw them in.Maybe it helps that the location isn't obviously glamorous, nor even very central.
Situated in a no man's land between northern Paris and the suburb of Aubervilliers, Le19M is already attracting architecture spotters (it was designed by award-winning French architect Rudy Ricciotti).
President Macron and his wife, Brigitte, may have attended its inauguration, but it has some decidedly inclusive ambitions.'We want Le19M to be a space for encounters and exchanges, a nerve centre where artisans, the public, schools and art lovers can come together,' is how Chanel's president of fashion, Bruno Pavlovsky, puts it.Near the entrance to the building, which comprises three wings - covered in a facade of white strands evoking woven tweed - is a gallery and events space.
From next week, Le19M begins a summer programme of workshops and cultural events, with a cafe and even a shop selling tote bags cut from leftover fabrics.
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