Brad Pitt Is Launching a Genderless Skincare Line That Blends Science and Nature

usmagazine.com:

Brad Pitt is breaking into the beauty industry! The actor launched a skincare line that aims to “reduce the visible signs of aging.”“It is not meant to be a celebrity brand,” the Oscar winner, 58, said of Le Domaine, which he released on Wednesday, September 21, in partnership with the Perrin family — the owners of Château de Beaucastel winery, Pierre-Louis Teissedre — University of Bordeaux Professor of Oenology, and Dr.

Nicolas Lévy. Together, the experts created products that blend science and nature — thanks to the study of wine.“It is an anti-aging cosmetics range for every man and woman.

I love the idea of a genderless line. When we created it with the Perrins, we agreed on the fact that we did not want a face to represent it,” Pitt explained.According to Teissedre, both “wine and skincare are exact sciences” and after years of analyzing a number of grapes, he discovered which combinations have the greatest antioxidant properties.

Through this research, the wine specialist developed GSM10 — an active ingredient that fights oxidation — a chemical reaction that takes place when a substance comes into contact with oxygen. (Prolonged oxidation contributes to the loss of collagen, wrinkles, sagging and more.