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Jared Leto Celebrates Launch of New Beauty Brand Twentynine Palms

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Jared Leto is gearing up for the official launch of his new beauty brand! The 50-year-old actor and his business partner Jonathan Keren co-hosted a launch party for their Twentynine Palms brand on Wednesday evening (October 19) at Dover Street Market in New York City. PHOTOS: Check out the latest pics of Jared Leto Jared showed off his pink hair as he wore an oversized gray blazer and black trousers as he chatted with his guests and let them test out his new beauty products.

Twentynine Palms will first be releasing an eye cream, clay face mask, moisturizer, cleaners, serum, hand and body wash, shampoo, and conditioner later this month before releasing more products, including personal and home fragrances, in 2023.

Twentynine Palms gets its name from the California city at the entry point to Joshua Tree National Park. The products are made with desert botanicals, like prickly pear extract, amaranth plants, and evening primrose. “I’ve never been really interested in beauty products,” Jared shared in a new interview with Vogue. “But I’m interested in the idea of taking care of ourselves in the most natural way possible Twentynine Palms will be available for purchase on October 25th via twentyninepalms.com and in-store at Dover Street Parfums Market in Paris and at the Dover Street Markets in New York City, Los Angeles, and London.

It was recently announced that Jared will be playing an iconic fashion designer in an upcoming biopic. FYI: Jared is wearing an outfit by Gucci. Click through the gallery inside for 20+ pictures of Jared Leto at the launch event…

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