Much of public life in the United States essentially ground to a halt this week. In the entertainment world, theme parks shut down, Broadway went dark, studios pulled major tentpoles from their release calendar, and virtually all Hollywood movies and TV shows halted production as coronavirus continues to rapidly spread across North America.
The exhibition industry, a sector of the film business reliant on the communal experience, has been the one institution reluctant to entirely close its doors amid the public heath crisis.
Prior to Friday, fears of coronavirus didn’t appear to impact moviegoing. But this weekend’s box office results display that significantly fewer people are going to the movies.
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