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Billy Ray Cyrus Launches ‘Midnight Special’ Cannabis Brand for 4/20, but Cautions ‘Be a Bogart’

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variety.com

The country music star is doing his achy bakey part. By Roy Trakin With his daughter Miley a well-known cannabis advocate and user, dad Billy Ray Cyrus is also getting into the pot business.

Just in time for 4/20, the Grammy-winning “Old Town Road” star has joined with Lowell Herb Co for a “Midnight Special” limited edition black pack of pre-rolls, featuring a blend personally curated by Billy Ray.

The brand is carried locally in all Sweet Flower retail locations. Lowell Herb Co CEO David Elias acknowledged that, with the coronavirus pandemic, this year’s 4/20 stands to be “different…  but the spirit remains unchanged — it’s a time to acknowledge our industry’s progress, show appreciation for our community, and to celebrate our momentum

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