Katherine Turman With a management roster of active rock bands reliant on touring — among them marquee names Shinedown and Halestorm — plus developing artists and a midtown Manhattan office, you’d expect In De Goot Entertainment to be especially hard hit during the pandemic.Yet the full-service management company owned by indie promo guru Bill McGathy has announced seven internal promotions and restructuring, made new hires and opened a Nashville office, all in the first half of 2022.“Instead of curling into a ball and worrying about what was going to happen, we decided to get really nimble and go in every other direction possible to serve our clients,” explains Alison Shepard, the firm’s newly minted president of marketing and strategy. “During the pandemic we ended up signing several new acts, including GWAR and Princess Goes to the Butterfly Museum, breaking Ayron Jones, and finding that we actually needed additional staff because we were so busy and having success.” Of the 22 artists on the roster — which skews about 75% active rock — “every one of the bands that we represent, their metrics are up during the pandemic.
I’m pretty proud of that,” says In De Goot president McGathy.“I feel like Brent [Smith, Shinedown singer] and all our bands have been a big part of bringing touring back, because we did really strict protocols for the bands,” adds McGathy. “We had seven, eight tours going when other bands were like, ‘okay, we’re canceling.’ Halestorm has just been immaculate about [Covid protocols].”And don’t tell In De Goot that hard rock/metal bands have an especially hard row to hoe.
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