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Beyonce partners with Peloton
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completemusicupdate.comBeyonce has announced a new multi-year partnership with interactive fitness company Peloton, initially focussing on the upcoming ‘homecoming’ season at historically black colleges and universities – aka HBCUs – in the US.
This will see Beyonce front a series of homecoming-themed workouts, and give away ten two year Peloton memberships to students at those colleges.“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys”, says Beyonce.
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