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Beyoncé Announces a Multiyear Partnership with Peloton
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harpersbazaar.comBeyoncé is ready to help get you bodied. Today, the superstar announced her multiyear partnership with Peloton, the mega-popular exercise media company known for its at-home stationery bikes.
According to an official press release, the partnership is "rooted in the celebration of music" and, in typical Bey fashion, will uplift social initiatives as well. "Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys," said Beyoncé in a statement. "I've been a Peloton member for several years, and I'm excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.
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