The Aunt Jemima food brand is acknowledging that the company’s “origins are based on a racial stereotype.” The company will be instituting a new name and image. “We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release to NBC News. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.” Over the years, the brand has faced criticism that they have “perpetuated a racist stereotype that dated to the days of slavery.” “It’s an image that harkens back to the
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