Joe Lycett changing his name to Hugo Boss leaves a very Joe Lycett-shaped hole in the world. But luckily, his name has remained abandoned for long.
One man has decided to change his own name to Joe Lycett by deed poll to ensure the name lives on, and Twitter is about to get really confusing.
Mark Rofe, from Sheffield, announced on Twitter that he had changed his name to Joe Lycett, after the comedian legally adopted the name Hugo Boss to protest the fashion house.
The 30-year-old tweeted: ‘I think @joelycett is a great name, and since he’s now surrendered it and changed it to Hugo Boss, I thought I’d change my mine to Joe’s. ‘I couldn’t have a world without a @joelycett.’ I think @joelycett is a great name, and since he’s now surrendered it
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