Jem Aswad Senior Music EditorAtlantic has struck a joint-venture with the new label Vnclm_, a label formed last year by artist managers Jorge Hernendez of IAT Artist Management (Will Jay), Mike Kosak of NBD Management (Royal & the Serpent), and Tim Jones of Pipe & Hat (Faouzia).
The Los Angeles-based label’s first release through the arrangement is singer-songwriter Arden Jones; other artists on the roster include Flyana Boss, Efflo, Viisi, and Flawed Mangoes. (Pictured above, L-R: Jones, Hernandez, Kosak.)The team discovered Jones on TikTok in December, signed him in January and had his demo completed in two weeks; not long after, he was featured on Spotify’s New Music Friday.
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