Dade Hayes Finance EditorAT&T CEO John Stankey says he “couldn’t be more pleased” with the progress of HBO Max since it launched in May.Appearing online Tuesday at the annual Goldman Sachs Communacopia conference, Stankey acknowledged the initial numbers are not sky-high.
Earlier this summer, the company reported getting 4.1 million sign-ups in the first month, about one million of which were direct additions as opposed to existing HBO customers activating their HBO Max subscription at no charge.“I know it sometimes gets lost within the context of, there’s a company called Netflix that’s done a remarkable job of building a franchise over many years,” he said.
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