Asda has slashed prices on 62 staple products to ensure customers don’t have to pay more if they have an intolerance. And the cuts aren't small either, following a £6.17million investment by the supermarket.
There's a 78% decrease in the price of Free From Flour (from £1.50 to 33p), a 67% price cut on family favourite Free From Frosted Flakes (from £1.80 to 59p) and 53% price reduction on Free From Bread (from £1.93 to 89p).
it means dozens of Free From products - including pasta, flour, milk alternatives, cereals and breads - have seen prices cut as Asda steps up its campaign to become a destination shop for anyone with dietary requirements or lifestyle reasons for excluding certain ingredients.
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