Asda is introducing pronoun badges for staff to help avoid the "distress" of misgendering colleagues, the supermarket has said.
According to an advert for the scheme posted on Twitter yesterday, the pins will be available for staff to order from mid-June.
The badges advertised feature rainbow-coloured designs and come in a range of pronouns, including male, female or non-binary "they" pronouns.
A fourth option available reads: "Ask me my pronouns." The flyer also states that a pack on the impact of misgendering will also be available.
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