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Are Virtual Test Screenings the Future of Movie Marketing?
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hollywoodreporter.comFor decades, test screenings have been the source of elation, anxiety and even terror for filmmakers and studio executives — as the results can mean anything from extensive reshoots to heightened expectations and additional marketing dollars.
With cinemas closed during the pandemic, currently the only option for those who don't want to wait is to use a new service from Screen Engine/asi that allows movies to be tested in the home by an audience recruited from its database of millions of moviegoers.
While many agree it's better than nothing, no major studio so far has enlisted the service for its tentpoles because of piracy concerns and the lack of a communal experience, according to numerous sources consulted by The Hollywood Reporter.
Read more on hollywoodreporter.com
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