Apple analyst Ming-Chi Kuo said that the tech giant's product strategy has "failed" and that demand for the recently-launched AirPods 3 is "significantly lower" than AirPods 2, with orders cut by about 30% in total after they were launched alongside the new iPhone 13.
In a tweet, Kuo said he believes that Apple will discontinue the current model of the AirPods Pro later this year "to avoid repeating the same mistake" with its high-end earphones in 2022.
Rumours suggest that the new AirPods Pro could see the 'stem' removed from the earphones, as well as the addition of lossless audio playback, on-device AI, and some additional health features such as a heart rate sensor or accelerometer.
This would see the earphones gain some of the features of the Apple Watch which can help people in an emergency, as well as a flash charging case which would let people use Apple's 'Find My' tool to locate their lost earphones.
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