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AMC’s Adam Aron Changes Course On Circuit’s “Political” Mask Policy: “We Now Will Require That All AMC Guests Nationwide Wear Masks”

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19.06.2020 - 20:19

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Anthony D'Alessandro Editorial Director/Box Office EditorIn the wake of making some controversial statements to Variety yesterday about AMC not mandating face masks in those parts of the country that aren’t requiring it during the COVID-19 pandemic, CEO Adam Aron has changed the chain’s policy hearing the social media backlash and is now requiring patrons to wear masks whether local ordinances enforce it or not.His statements are below…refresh for updates….“At AMC, we have been consulting with top scientists and health experts to create a broad, sweeping, far-reaching health and safety effort to make AMC Theatres safe for our guests and associates when our theatres reopen in July.

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Oscar Winner Matthew A. Cherry To Direct New Line Comedy Heist Film ‘The Come Up’

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MGM Acquires Additional Foreign Markets For ‘Bill & Ted Face The Music’

Anthony D'Alessandro Editorial Director/Box Office EditorMGM has picked up the remaining offshore territories for Bill & Ted Face the Music from Endeavor Content.The Orion movie opens on Aug. 14 stateside.The new deal adds France, Italy, Spain, Japan, South Korea, Scandinavia, Taiwan, Thailand, Hong Kong, Hungary, Turkey, Benelux, Bulgaria, Singapore and Romania to MGM’s previous international swath of Germany, Greece, Latin America and the Middle East.“Bill & Ted Face the Music is the perfect dose of fun and nostalgia and universally relatable in its message to ‘be excellent to each other,’” said MGM International Distribution and Acquisitions head Chris Ottinger.

deadline.com 19:15

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Universal, Elizabeth Banks & Marc Platt Bringing Scholastic’s ‘The Magic School Bus’ To The Big Screen

Anthony D'Alessandro Editorial Director/Box Office EditorUniversal, Elizabeth Banks’ Brownstone Productions and Marc Platt are developing a feature live-action hybrid movie about Scholastic’s The Magic School Bus. Joanna Cole wrote the books with Bruce Degen as illustrator. The science-centered series features the intrepid Ms.

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‘Mamma Mia 3’: Producer Judy Craymer Musing On Threequel With Four New Abba Songs

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deadline.com 3:29

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AMC Theatres in US change policy on mask wearing following backlash from cinema-goers

coronavirus. However, mask wearing was not a mandatory requirement for cinema-goers, only cinema workers.Speaking to Variety about the re-opening, AMC CEO Adam Aron said: “It might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary.”Adding that he thought “the vast majority” of cinema-goers would wear masks, he said he didn’t want to make it obligatory because they didn’t want “to be drawn into a political controversy.”However, following an extensive backlash from customers, the cinema chain reversed its decision yesterday (June 20) and in a new statement, clarified that masks would be a requirement when their cinemas eventually reopen.AMC’s statement, via The Hollywood Reporter,

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19.06.2020 / 23:43

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Alamo Drafthouse Cinemas to Require Face Masks Upon Reopening

The Alamo Drafthouse Cinemas on Friday said it will require patrons to wear face masks upon reopening its theaters. The tweet followed a backlash over initial comments made by AMC Theatres CEO Adam Aron regarding why his chain won't require customers to do so (AMC has since reversed course).

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Regal Cinemas Now Requiring Moviegoers Wear Face Masks Post AMC Controversy

Anthony D'Alessandro Editorial Director/Box Office EditorEXCLUSIVE: We have just received word that No. 2 film exhibitor Regal Cinemas is requiring all patrons to wear face masks.In an updated policy made public Friday on the chain’s website, “As related to our employees, guests will also be required to wear masks.

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AMC reverses controversial mask policy: Now all guests must wear masks

In the wake of making some controversial statements to Variety yesterday about AMC not mandating face masks in those parts of the country that aren’t requiring them during the COVID-19 pandemic, CEO Adam Aron has changed the chain’s policy after hearing the social media backlash and is now requiring patrons to wear masks whether local ordinances enforce it or not.When it came to patrons wearing face masks, AMC had a policy that was similar to Cinemark and Regal’s: Moviegoers would be required to wear them in those areas that mandated it, and in those areas that did not, they’d be “encouraged” to wear them.

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Alamo Drafthouse Requiring Moviegoers Wear Masks In Wake Of AMC Avoiding “Political Controversy”

Anthony D'Alessandro Editorial Director/Box Office EditorAlamo Drafthouse will be requiring all of its moviegoers, coast to coast, to wear masks. “When we open, the safety of our teammates and guests cannot be compromised.

deadline.com 20:19

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Alamo Drafthouse Announces Mask Policy Ahead of Coronavirus Reopening

Brent Lang Executive Editor of Film and MediaAlamo Drafthouse will require its guests to wear masks when the movie theater chain reopens.Its announcement comes as AMC, Regal, and Cinemark have ignited a firestorm of controversy over their decision to stop short of mandating that guests wear masks in all of their locations.

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AMC Calls Facemasks A “Political Controversy” & Won’t Require Them For Cinema Reopening

AMC Theatres is the largest cinema chain in the world. And as such, you’d expect the company to be the leader in how to move forward with the reopening of theaters in July, after being shut down for months due to COVID-19.

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Cinema chain AMC says customers won’t be required to wear face masks

with Variety, President Adam Aron said the move was an attempt to avoid “political controversy”.He said: “We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary.”AMC, which is the largest cinema chain in the world, is instead encouraging the use of masks but will not make them compulsory in regions where they are not already required.“We think that the vast majority of AMC guests will be wearing masks,” Aron said.

www.nme.com 10:21

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AMC Theatres Will Reopen on July 15, Moviegoers Not Required to Wear Masks

AMC Theatres has announced plans to reopen movie theaters around the country on July 15, but one surprising detail is that the company will not require guests to wear masks in states that don’t mandate it.

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AMC Theatres Reopening July 15, Our Conversation With Circuit Boss Adam Aron

Anthony D'Alessandro Editorial Director/Box Office EditorRefresh for updates: AMC has made official their U.S. reopening plans after what will be a four-month shutdown due to COVID-19 with 450 U.S.

deadline.com 1:35

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Chelsea McKinnies & Emerson Davis Named Partners At UTA

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River Road Names Kim Roth As Co-President & Chief Creative Officer; Promotes Christa Zofcin Workman To Co-President & COO

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