Amazon and the National Football League have renewed their streaming rights deal, keeping the simulcast ofThursday Night Football on the tech giant’s Prime and Twitch streaming platforms for a few more years.
Perhaps more significantly, Amazon will also get exclusive global rights to one regular season game, to be played on a Saturday in the second half of next season.
The game will still be available on broadcast TV in the local markets of the teams. While the game is unlikely to feature a blockbuster matchup given its unusual timing and distribution, the placement in the second half of the season suggests it could feature teams with a chance to make the playoffs, which would bolster its viewership.
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