EXCLUSIVE: Redbox, which has been revamping itself in recent months ahead of an initial public offering, has hired Amazon and Tubi communications veteran Peter Binazeski as head of public relations.In his new role, Binazeski will oversee all corporate, entertainment and industry communications.Long known for its kiosks dispensing DVDs and video game discs at grocery stores and other retail locations around the country, Redbox has made a major shift toward streaming.
The company launched ad-supported service Free on Demand, and also formed an in-house entertainment division, which is acquiring and producing a number of original titles.
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