When Alice Longyu Gao first started putting out her hyperactive, abrasive club-pop songs in 2019, the hyperpop genre was still in its infancy.
Nothing more than a broad umbrella term used to loosely group similar-sounding, computerized pop songs, she and her collaborators — 100 gecs’ Dylan Brady, producer Oli Sykes, and more — eventually canonized it into a legitimate musical movement with its own quirks and rapidly growing audience..
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