a short video posted to Instagram yesterday. “Great at lunchtime, great at dinner time, great at breakfast time, great in the Great British summertime”.The latter claim is a slightly tongue in cheek nod to the fact it’s pouring down with rain behind him as he records the promo. “Lovely straight-up or you can try pouring it over ice if it’s sunny”, he goes on, “‘en piscine’ as they say in France – in the swimming pool – I’ll drink to that.
Cheers”.Lovely stuff. James has actually owned the trademark in the name ‘Britpop’ in relation to booze and other beverages since 2014 and he started selling a Britpop cider back in 2021.
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