Alamo Drafthouse Cinema did everything it could to weather the COVID-19 pandemic. It furloughed most of the staff, cut pay for those who remained, rented out theaters for private events, paused costly development projects, leaned on its merchandising business to keep revenue coming in, and launched an on-demand movie service.In the end, it was not enough.
The company — the largest privately held theater chain in the U.S. — filed for bankruptcy protection on Wednesday morning.Alamo Drafthouse joins Studio Movie Grill and Cinemex, two other sizable theater chains that also found they could not survive the prolonged shutdown and the absence of new releases without bankruptcy protection.
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