Netflix, HBO Max or Amazon release vague pronouncements about how well “Bird Box,” “Wonder Woman 1984” or “Borat 2” did on their respective subscription-based streaming service without providing much in the way of empirical evidence.Over the weekend, Disney shook things up, revealing that not only did “Black Widow” set a pandemic-era box office record with its $80 million domestic debut, but it also padded those numbers with an additional $60 million in rental revenue on Disney Plus.
That rare moment of transparency is intensifying pressure on other media companies to share more data about how their films perform with audiences.
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