The week of May 10, Universal Music Central Europe & Africa senior vp A&R Joe Chialo’s packed schedule included conference calls with the music company’s offices in Nigeria, Kenya and Ivory Coast.
On the agenda: Universal’s recent signing spree in Africa, which over the past few months has included deals with Afropop singer Yemi Alade, Nigeria-based label Aristokrat Group and Kenyan Afropop group Sauti Sol.“A huge wave of entertainment is happening,” says Chialo, who also launched his new Universal Music Group Africa joint-venture label, Afroforce1, in South Africa in April.
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