When Kevin Mayer left his big job running Disney’s direct-to-consumer streaming business in mid-May, it was because he had an even bigger job to look forward to: one that would involve running fast-growing social video app TikTok while serving as COO of its $100 billion parent company, ByteDance.
But during his first three months as TikTok CEO, the app became a pawn in President Trump’s battle with China. And Mayer — who in informing staff about his resignation Aug.
26 cited changes to “the global role I signed up for” — ultimately became a casualty. “The entire job that he was hired to do has dramatically changed, so it doesn’t surprise me that he’s leaving,” says LightShed media analyst Rich Greenfield.
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