"It's not only become the most influential hip-hop playlist, but one of the most influential outlets in hip-hop, period." Spotify didn't know they would stumble upon a goldmine back in 2015 when they rolled out their RapCaviar playlist to showcase a mesh of emerging and superstar MCs, as the trendsetting playlist has become the most sought-after real estate in all of hip-hop.
Before joining Spotify as the head of curation in 2018, Carl Chery describes the ubiquitous nature of what was bubbling with the seminal playlist as "inescapable" at times.
Between its catchy roll off the tongue name becoming the go-to soundtrack to parties he'd attend, Chery was knocking on the doors of his Apple Music executives' offices knowing they had to up
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