, our curated list of 100 products from woman-owned brands that our editors love.) But only focusing on those brands that are owned by women has some limitations—what about woman-founded brands so successful that they get acquired by a major corporation?
Or legacy brands that aren’t owned by women but are finding new success with women at the helm? Or major companies that are launching noteworthy, female-centric projects?
These increasingly common scenarios nudge the needle toward a more gender-balanced economy, and in our opinion, also deserve a shout-out.So, as a way to widen our lens and capture more moments of female innovation, we’ve curated a list of “powered by women” brands.
Some are household names that were born when a woman noticed something obvious missing in the marketplace. (Can you believe it used to be hard to find chlorine-free diapers or tampons?) Others are powerhouse names that are leaning into female leadership and woman-centric projects and products.
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