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YouTube Q1 Ad Sales Beat Forecasts, Up Nearly 50% To $6 Billion From Year Earlier


YouTube advertising revenue jumped 48% to just over $6 billion in the first quarter of the year as the economy reopens, helping parent Google/Alphabet batter sales forecasts.Total ad revenue at Alphabet jumped to $44.7 billion from $33.7 billion.

Total sales including Google Cloud hit $55.3 billion for the three months ended in March. Alphabet shares popped more than 4% in after-hours trading.Ad revenue through Google Services, which includes Search and YouTube, is the biggest chunk of sales.

The division also houses YouTube TV, currently in a battle with Roku, which warned its customers yesterday the subscription service could go dark in the coming days due to what it calls Google’s “predatory” and “monopoly” behavior.Google doesn’t break

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