You can wear blush in your 40s – but it's all about texture

telegraph.co.uk:

rosacea, annoyingly on one cheek more than the other – think Una Stubbs as Aunt Sally. So I concentrated on covering those and tended to skip blush, not wanting to recolour what I’d just decoloured.

Once menopause hit and my face felt like it had enough heat to power the national grid, I never used blusher again. Junked it.

Bye, bye baby.Now, I realise that was a mistake. I can wear blusher. You can wear blusher. Indeed, according to my beautiful, talented friend, Ruby Hammer MBE (My Beauty Expert… no, seriously, she really does have an MBE), a bit of a glow is a real bonus for mature types. ‘Once you’ve corrected uneven skin tone with concealer and let it set, adding blusher prevents you looking washed out,’ she says. ‘And the great news is that the textures of cream colour these days are buildable and blendable, looking velvety rather than greasy or sweaty.’ While we think of gels, creams and liquids as 20-something options, it’s the other way around.

They are much more forgiving and subtle for older complexions than powder, which sits in fine lines and makes skin look parched.