Why make-up flashback happens in photos, according to an expert

ok.co.uk:

Last night’s BAFTAs produced plenty of incredible beauty looks, including Kate Middleton’s laminated-looking eyebrows and Jodie Turner-Smith’s crystal freckles.The after party red carpet also saw Ashley Graham and her on-trend, vampy make-up.

However, her matte base – which looked flawless in Instagram snaps – was washed out by flashes from red carpet cameras. Instead of her skin looking perfectly velvety like it does in her own selfies, the professional cameras caused a make-up flashback – the dread of every make-up artist and celebrity.This flashback resulted in a white cast on her skin, making Ashley’s foundation appear flat.

She isn’t alone in experiencing this red carpet conundrum. A-listers ranging from Angelina Jolie to Miley Cyrus have also suffered from powdery complexions in red carpet snaps, making it a common beauty faux pas.

So what causes a flashback on the skin, and is there anything that can be done to avoid it? Aimee Connolly, celebrity make-up artist and wedding make-up pro, explains the issue to help brides and other MUAs avoid a washed-out complexion. “Flashback is basically a reaction between your face and the physical flash of a camera.