Why K-Pop Content Creators Are Leaving YouTube And V Live
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billboard.comBig Hit and SM Entertainment are looking to better monetize the low-margin video content business through proprietary apps Before BTS took the stage in Seoul last year at the three-date finale of its Love Yourself: Speak Yourself stadium tour, an advertisement announced that the group’s annual reality show, Bon Voyage, was coming to a new home.
The 130,000 fans in attendance — as well as those livestreaming at home and watching at movie theater screenings — learned the digital series documenting the K-pop act’s international travels would no longer air on South Korean video streaming service V Live, but rather on a newly created app called WeVerse.
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