Todd Spangler NY Digital EditorThe “streaming wars” are widely understood to be a clash of content titans fighting for a piece of consumers’ entertainment wallet.
But behind the scenes, another intense business brawl is happening between streaming services and the industry’s two connected-TV heavyweights: Roku and Amazon.WarnerMedia launched HBO Max in late May, and more than six weeks later, it’s still a no-show on Roku or Amazon’s Fire TV.
Coming up is NBCUniversal’s July 15 national unveiling of Peacock, and it, too, is unlikely to be on either platform, sources say.The standoffs, of course, revolve around money.
More than that, the distribution disputes are about long-term strategic access to rapidly growing streaming-first audiences,.
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