Why Boden should be back on your shopping radar

telegraph.co.uk:

Duchess of Cambridge wore its pink pussy-bow blouse on International Women’s Day. The £80 Dora top saw a 100 per cent uplift in sales and sold out in Kate’s pink colourway at a time when silky blouses haven’t been anyone’s go-to pieces.Then, on Wednesday, the company launched its March collection and sold 800 units of the Amelia cotton maxi dress, making the style its fastest-selling dress ever.

By the end of the week, the full-skirted, blouson‑sleeve, paradise-jungle-print dress had sold out.And on Thursday Kate came back for seconds.

For her first public appearance following her in-laws’ explosive interview with Oprah, Kate wore an azalea-pink, scallop-neck jumper from Boden with black trousers and a pink Max & Co coat.Bringing the House.