A streaming service looking to stand out from the competition and attract subscribers has one clear path: offer day-and-date movies.
That path, taken by WarnerMedia's HBO Max, has caused a backlash within Hollywood from filmmakers and theater chains. Yet it may be what the public is looking for.
New films drive purchase consideration for potential subscribers, a pair of Hollywood Reporter/Morning Consult polls finds. In one survey of 2,200 people conducted Feb.
25-28, 90 percent of respondents who subscribe to HBO Max said they would be more likely to purchase a subscription to a streaming service if it included newly released films the same day they are in theaters for no extra cost.
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