Warner Music and Tencent Music Entertainment Group said Tuesday that they have expanded their long-running licensing relationship while also partnering on a new joint venture record label targeting the China market.
A dominant player in digital music in China, Tencent Music has been licensing songs from Warner Music for over a decade. Under the expanded deal, Warner Music'srepertoire will be made available across all of Tencent's online music platforms in mainlandChina, which includes on-demand streaming channels QQ Music, Kugou Music and Kuwo Music; the online karaoke platform WeSing, various live-streaming platforms, and over other connected devices, such as in-car audio systems.
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