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Walmart Plus: Walmart Launching Amazon Prime Competitor for $98 a Year

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is launching its own paid membership service, called Walmart+. Walmart+ memberships will be available Sept. 15 and will cost $98 per year or $12.95 per month, including a 15-day free trial.While originally thought to debut in August, according to a report by Recode, Walmart has delayed the launch of its paid membership service, until now.Walmart president and CEO Doug McMillon said they have tested a membership model, reported by Business Insider.

He added customers can continue to expect low prices from the retailer.It's an exciting time for Walmart, which has stepped up its game in recent years with premium beauty offerings and (super stylish) home collections from celebs like Drew Barrymore and 's Fab Five.Here's what we know so far.

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