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Verzuz Partners With Apple Music and Beats 1

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variety.com

Jazz Tangcay Artisans EditorThe already impressive audience for the Verzuz battle series — which pits one OG artist or producer against another, playing their hits — is about to get even bigger: Verzuz is coming to Apple Music and Beats 1.

The first session will take place Wednesday (July 22) at 5 p.m. PT for a face-off between veteran MCs Snoop Dog and DMX.The series, founded by hitmakers Swizz Beatz and Timbaland (pictured above), was born on Instagram Live and will continue to be simulcast live there, as well as on Apple Music.

After the live battle is over, fans will be able to watch it on-demand on Apple Music as well.The series first launched in March and has become an online phenomenon during the coronavirus pandemic.

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