VERNON Kay is said to have signed a staggering £250k deal to appear on I'm A Celebrity… Get Me Out Of Here! this year. The 46-year-old star has been approached several times in the past, but ITV bosses have only just managed to sign him up.
Producers are thrilled to have snapped him up for a quarter of a million pounds, with the TV presenter due to appear on the reality show while his wife Tess Daly presents Strictly Come Dancing in the UK.
An insider told The Mirror: "Everyone’s so pleased to have Vernon on board, he’s a lovely guy, full of down-to-earth northern charm and perfect for the show." The Sun Online have contacted Vernon's rep for comment.
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