It’s an exciting day in the local music industry today as record giant Universal Music South Africa announces that they have developed a local division of the world-famous Def Jam Recordings imprint – and it’s set to be a game-changer for African music.
According to the label, Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.
The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent.
It will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and
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