Universal Music Group launches Def Jam Africa
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thefader.comToday, Universal Music Group announced that it is launching Def Jam Africa, a new label division that operates within the continent to represent the best hip-hop, Afrobeats and trap talent in Africa.
To start, the label will be based in Johannesburg and Lagos; the entirety of its starting roster comes from either South Africa and Nigeria.
Those artists are currently some of the biggest names out of each country (many already having deal under their national division of UMG) and includes: Boity (South Africa), Cassper Nyovest (South Africa), Larry Gaaga (Nigeria) Nadia Nakai (South Africa), Nasty C (South Africa), Tshego (South Africa), Tellaman (South Africa), Ricky Tyler (South Africa) and Vector (Nigeria).
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