The 2021 Golden Globe Awards will air a commercial during the ceremony tonight of what is thought to be the first of its kind. Frida Mom will air its new “Stream of Lactation” advertisement during the award show, and the ad is uncensored as it shows women’s breasts and raises awareness around the reality of being a new mother.
It depicts new mothers who dealing with raw nipples, struggling to get their baby to latch, and worrying about being a “bad mom” for stopping breastfeeding. “The expectation that women prioritize milk-making above their own physical comfort is antithetical to the expectation that women continue for six months or more,” Frida CEO Chelsea Hirschhorn said in a statement.
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