EXCLUSIVE: A pair of UK execs are unveiling a plan to bring TV commissioning and brands closer together, as they launch London-based content agency and production firm House of Oddities (HOO).
Sachini Imbuldeniya and Darren Smith have teamed to open HOO, which launches this morning. Imbuldeniya has exited Argonon-owned branded content company Nemorin and will be CEO of the new venture, while her creative partner Smith is Chief Creative Officer.
He joins from fintech firm APLYiD, but also previously worked at Nemorin. Prior to Argonon, which counts The Masked Singer producer Bandicoot and Leopard Pictures among its ranks, the pair led News UK’s Bridge Studio and have worked with numerous networks, streamers and production companies.
They are joined at HOO by co-founders Juan Leon, a filmmaker who will be executive producer, and Juliette Otterburn-Hall, who is non-executive director.
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