Brazil’s Globo, Spain’s Atresmedia Renew Pact

variety.com:

Anna Marie de la Fuente Brazil’s giant media conglom Globo and Spain’s Atresmedia International, the overseas arm of top commercial broadcaster Atresmedia, have renewed their strategic pact for another five years, in which Atresmedia delivers Globo telenovelas, series and mini-series across Latin America and the U.S.

Hispanic market. “Since we launched the agreement five years ago, we have witnessed how well the audience of Atreseries and Atresplayer welcomed Globo’s content, which every month occupies very significant positions in the audience rankings and perfectly complements our original offer,” said Mar Martínez-Raposo, director of Atresmedia International.

Key Brazilian productions comprising some 500 hours a year via Atresmedia include “A Life to Die For,” “Doomed,” “The Hunter,” “Time After Time” and “Ambitious Women,” many of which premiere exclusively on Atreseries and Atresplayer. “We are very pleased to continue this long-standing collaboration in strategic territories for Globo such as Latin America and the U.S.

We are always looking for new audiences and this renewal reflects the fact that our content connects with diverse audiences,” remarked Regiane Marcílio, Globo’s head of content distribution & partnerships.