Val Boreland show audience pandemic covid-19 Val Boreland

U.S. Networks Are Looking Overseas to Fill Thin Schedules During the Pandemic. Here’s Why It’s Paying Off

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variety.com

Will Thorne Staff WriterAt the beginning of the COVID-19 pandemic, broadcasters, cablers and even streamers found themselves in a mad dash for content, as their original productions toppled like a pile of dominos.“It was like a fire sale when we all started shutting down back in March and April,” says Val Boreland, head of program planning for NBCUniversal Television and Streaming. “Everyone was just looking for anything they could get their hands on.”To fill their gaping programming holes, networks sought out and acquired international series on an unprecedented scale.

However, now that the dust is just beginning to settle, and handfuls of U.S. series are tentatively returning to set, where does it leave the global pipeline of shows?

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