Jill Goldsmith Co-Business EditorAn innovative YouTube ad campaign from New York’s Tribeca Studios and agencies in eight cities around the world are helping push traffic and new viewers to globalgoals.org, the website for the U.N.’s 17 Sustainable Development Goals, or SDGs.Tribeca CEO Jane Rosenthal, Google, YouTube and advertising execs presented the findings at a prerecorded session to stream Wednesday at Advertising Week 2020.
Tribeca paired filmmakers with agencies on campaigns for eight of the U.N.’s 17 SDGs, an ambitious 2015 global call to action on issues from climate and poverty to education and food waste.
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