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Tokyo Olympics Viewership Way Down From 2016, But Streaming Up For NBC

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deadline.com

The primetime ratings for the opening ceremony at the Tokyo Olympics aren’t modeling the Games’ time-honored motto. They’re not being delivered faster, and they certainly aren’t stronger or higher.NBC said today its overall coverage of the opening night ceremonies from Tokyo drew 17 million viewers for its combined broadcast and streaming, based on preliminary figures.

The company did not break out broadcast numbers separately.While that’s enough to handily win Friday’s summer night, it’s apparently a steep drop from the 2016 opener in Rio.That memorable gathering (remember Gisele Bündchen’s dancing?) scored 26.5 million total viewers, per Nielsen.

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