This summer , the shy 22-year-old from Japan, became the highest-paid female athlete of all time— bringing in a cool $37.4 million in endorsement deals and prize money (and outpacing Serena Williams, formerly the highest-paid female athlete ever).
Athletes with larger than life endorsement deals tend to have larger than life egos. But that’s not Osaka’s style. Her feel less like explosive moments in the spotlight and more like a series of boxes to be quietly and methodically checked so that she can humbly but powerfully move on to the next goal.
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