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Kylie Jenner
Kylie Kristen Jenner (born August 10, 1997) is an American media personality. She has starred in the E! reality television series Keeping Up with the Kardashians since 2007 and is the founder and owner of cosmetic company Kylie Cosmetics.
At age 14 in 2012, she collaborated with the clothing brand PacSun, along with her sister Kendall, and created a line of clothing, "Kendall & Kylie". In 2015, Jenner launched her own cosmetics line called Kylie Lip Kits, which was renamed to Kylie Cosmetics the following year. She also released a mobile app that reached number one on the iTunes App Store.
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TikTok star Addison Rae has launched her own beauty brand, Item Beauty
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msn.comexactly what they say they need by creating their own beauty empires. Importantly, these influencers are often around the same age as their viewers, so have a unique ability to relate to and understand their viewer's needs; think of it as peer-to-peer selling reinvented for the new decade.The most famous of all is probably Emily Weiss, who built her cult-status beauty brand Glossier out of her blog, Into The Gloss, in 2010. 'Traditional' celebrities such as Rihanna with Fenty Beauty and Kylie Jenner with Kylie Cosmetics have also launched their own brands to great acclaim with the help of social media.
Now, TikTok influencers are entering the fray.The social media platform known for its short videos, catchy songs and dancing challenges is.
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