Emily Weiss: Last News

, another millennial pink mega brand is now set to make the leap to the screen: , the game-changing beauty empire founded by one of the original , .On October 23, it was confirmed that Amazon had won a bidding war for the rights to adapt , Marisa Meltzer’s instant bestseller, which examines the company’s stratospheric rise, as well as that of its high-powered CEO. The book’s log line reads:“Called one of the most disruptive brands in beauty by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products.

Michaela Zee Amazon MGM Studios has acquired the rights to adapt “Glossy,” about the beauty brand and its founder Emily Weiss, into a television series, Variety has confirmed. Sources tell Variety that “Pet Sematary: Bloodlines” director Lindsey Anderson Beer and her production company Lab Brew are attached to produce, with Alexandra Banks and Spencer Walken on board as executive producers.

Amazon MGM Studios is adapting Marisa Meltzer’s New York Times bestselling book Glossy, an expose on the success of beauty brand Glossier and its founder Emily Weiss, for television. The project is in early development; a search for a showrunner is underway, Deadline hears.

Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The outrageously long lines that forms outside of Glossier’s brick-and-mortar storefronts, the newest of which just opened in SoHo this week, might finally have a chance at getting shorter. Today, the cult-favorite beauty brand has announced that they will enter 600 Sephora stores in the U.S. and Canada — the biggest retail push that the company has pursued since its founding in 2014. It’s a notable decision for the company and founder Emily Weiss, who have become known for their wildly successful direct-to-consumer sales strategy. But after close to a decade of relying basically exclusively on social media marketing (their Instagram pictures of dewy skin and millennial pink branding accounts for 80 percent of Glossier’s sales), they’ve decided to bring their products to the shelves of the biggest beauty retailer in the world.