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The outrageously long lines that forms outside of Glossier’s brick-and-mortar storefronts, the newest of which just opened in SoHo this week, might finally have a chance at getting shorter.
Today, the cult-favorite beauty brand has announced that they will enter 600 Sephora stores in the U.S. and Canada — the biggest retail push that the company has pursued since its founding in 2014.
It’s a notable decision for the company and founder Emily Weiss, who have become known for their wildly successful direct-to-consumer sales strategy.
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